Limelight Hotels launches new summer activity series with Janie and Jack

Limelight Hotels — a hotel collection with locations in Aspen and Snowmass — is launching a new activity series “Under the Limelight with Janie and Jack” in partnership with Janie and Jack, a children’s clothing brand. 

The two brands are bringing family-friendly fun to Aspen-Snowmass this summer across nine weekends from July through August, according to a press release. Programming includes lawn games, live music, pool games, firepit s’mores and more. The Limelight in Snowmass will also feature open-air cinema nights. This partnership marks Janie and Jack’s debut in hospitality, according to the release. 

“This partnership is about extending the Janie and Jack brand beyond fashion and into the moments families remember most,” Janie and Jack Chief Marketing Officer Alison Stiefel said in the release. “As we approach America’s 250th birthday, we saw an opportunity to celebrate family, summer travel, and the spirit of Americana through experiences that feel both nostalgic and modern. Together with Limelight Hotels, we are creating meaningful moments that go beyond product — from poolside afternoons and family dinners to outdoor adventures and summer nights under the stars.”

Guests are also invited to browse Janie and Jack’s Americana-inspired collection, which will be available throughout the activity series. The collection features festive summer classics like stars-and-stripes styles and gingham patterns. In addition to regular wear, the collection includes swimwear and matching outfits for the whole family. Janie and Jack branding is also extending to pool and lawn experiences and weekly scavenger hunts with prizes. 

This summer, families can also participate in a “Getaway Giveaway” by sharing photos of their summer memories for a chance to win a three-night stay at a Limelight destination of their choice, as well as a Janie and Jack gift card. To enter the giveaway, participants can share a summer photo on Instagram while following @janieandjack and @limelighthotels. 

Participants can also enter through the online giveaway page, janieandjack.com/limelight-summer-sweepstakes.html?lang=en_US.