Aspen launches Slow & Say Hello! campaign for summer

The city of Aspen has joined regional partners in launching Slow & Say Hello!, with the aim of implementing a community-centered safety campaign to make shared streets, trails and pathways safer.

According to its website, Slow & Say Hello! is a regional multimodal safety initiative throughout the Roaring Fork Valley that is supported by a coalition of local jurisdictions and partners — namely the Roaring Fork Transportation Authority, Pitkin County Open Space & Trails, WE-cycle and Aspen.

“Whether you’re walking to work, riding your bike, out with your dog or exploring on horseback, we all share the same spaces,” a city newsletter announcing the initiative reads. “With more people recreating and commuting outdoors across the Roaring Fork Valley, small actions can make a big difference. A simple ‘hello,’ a wave or even a moment of eye contact can help prevent confusion, reduce conflicts and create a more welcoming experience for all.”

The campaign’s core is built around six consistent ideas: Slow Down, Say Hello, Show Up, Tune In, Stay in Control and Leave No Trace.

“These principles apply to everyone, regardless of how you’re getting around,” the newsletter states.

While slowing down, saying hello and leaving no trace are self-explanatory ideas, showing up “means being visible and predictable in how you move, whether that’s signaling, staying to the right or using lights when needed,” according to the city.

Tuning in means being aware of the surroundings and limiting distractions such as headphones, as well as knowing the rules. Staying in control doesn’t just apply to people but to pets as well.

“Dogs are welcome on many of our trails and are a beloved part of our outdoor culture,” the initiative’s website states. “Dogs don’t always follow the script, but their humans can help. Consistent, clear messaging about leash compliance and trail courtesy applies across all jurisdictions.”

Tuning in encourages awareness of your surroundings while limiting distractions like headphones and knowing the rules before you head out.

“While these ideas are simple, they reflect a shared commitment to community,” the city newsletter states, emphasizing that every user group — whether cyclists, pedestrians, drivers, equestrians or dog owners — plays a role in creating a safer environment.

“By practicing empathy and putting ourselves in one another’s shoes, we can reduce surprises and build mutual respect across all modes of travel,” the newsletter adds.

To learn more, visit slowandsayhello.co.