Obituary: Edward J. Spiegel |

Obituary: Edward J. Spiegel

Edward “Ted” J. Spiegel, 82, of Northfield, Illinois and Aspen, Colorado, was the beloved husband of Audrey (nee McIntyre) and the late Lynn Peterson Spiegel.

Ted is recognized as one of the country’s leading experts in direct marketing and education. He began his career in direct marketing in 1957 working in the “family business” that mailed its first (now famous) Spiegel catalog in 1905. Through his leadership roles within the company, he helped to cement Spiegel’s reputation as one of America’s leading catalog marketers.

As founder and president of Spiegel Marketing, Ted worked as a consultant to businesses, nonprofits, and government entities since 1987. His expertise in catalog marketing and business strategy helped clients ranging from Walt Disney to Reader’s Digest to the Library of Congress.

Ted joined the full time faculty of Northwestern University’s Medill School in 1987, and he was instrumental in developing the curriculum and establishing Medill’s graduate direct marketing program-the first in the nation-where he expanded direct marketing as a discipline of study. He was among the leaders who shaped what has become Medill’s Integrated Marketing Communications program.

In 1999 he took on emeritus status and remained fully engaged in the Spiegel Digital & Database Research Initiative he helped envision and launch.

He received numerous awards: Doctor of Laws, Honorary Degree from National College of Education (1989); Charles Down Award as Chicago Direct Marketer of the Year (1991), Edward Mayer Award from the Direct Marketing Educational Foundation for Educational Leadership (1992), and in 2005 he was inducted to the Direct Marketing Hall of Fame.

Ted has served on the Board of Directors of Spiegel, Inc.; Integrated Marketing Solutions, a subsidiary of Swiss Colony; Digital Impact; American Blind; CM Partners; the National Council for the Aspen Music Festival and School; the Elks Club; and many more.

He is the author along with Susan Jones, his partner at the Callahan Group, of “Marketing Convergence: How the Leading Companies are Profiting from Integrated Online and Offline Marketing Strategies.”

Ted was born in Evanston, the son of Modie Spiegel Jr. and Caroline “Sis”(nee Baum). He was the loving brother of Barbara Linhart, New York, and the uncle of Peter Hirshberg, San Francisco, and Ted (Rachel) Linhart, New York.

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