Mikaela Shiffrin launches new personal brand, logo, and podcast ahead of 2026 Olympic season

On Thursday, Mikaela Shiffrin launched her own personal brand and logo and announced a new podcast series which will debut later this month.

The brand “unifies her athletic achievements, partnerships and future ventures under a singular mark of excellence, arriving as global attention turns toward the upcoming FIS Alpine Ski World Cup and the 2026 Winter Olympics in Milan-Cortina,” a press release stated.

The new brand logo was designed by Wunder Werkz in collaboration with Skylark. According to the release, the logo “embodies the same qualities that define Shiffrin’s performance: clarity, strength, and balance.”

“With this brand and podcast, I’m hoping to gain perspective from others and their journeys and experiences and relate that perspective to my own — the moments and people that have shaped me and the causes that matter most to me,” Shiffrin stated in the release. “This is about creating impact through joy, kindness, and a genuine love for the journey. I am hopeful to use the spotlight to celebrate others and amplify issues bigger than myself.”

The “What’s the Point with Mikaela Shiffrin” podcast, presented by Stifel, will air on Oct. 29, exactly 100 days before the 2026 Olympics begin in Milano Cortina. Each podcast will “provide in-depth conversations on resilience, performance, purpose, and the journey behind success,” the release stated. The series promises to interview elite athletes, business executives, and other industry leaders.

Shiffrin, a two-time Olympic gold medalist and 101-time World Cup winner, begins the 2025-2026 season on Saturday with a giant slalom in Sölden, Austria. Fans and media can follow Shiffrin’s brand launch and podcast updates via Instagram, X, and YouTube at @MikaelaShiffrin.