Girl Scout cookie season returns in full force for local troops
New ‘Adventureful’ flavor adds to the cookie lineup
The scouts are out — and with them, the brightly colored boxes of confections that have come to define the sweetest season of the year.
It’s Girl Scout cookie time, and Aspen’s troops have returned to their usual posts outside grocery stores and gondolas with nine varieties in tow after last year’s pared-down season of online ordering with contactless delivery and shipping options.
Some girls opted out of selling last year amid the pandemic precautions, but this year, “everybody’s on board,” said Heather Merritt Gentry, the troop leader for Aspen Girl Scout Troop 15014.
“Every single Girl Scout signed up to sell cookies and support their troops and Girl Scouts of Colorado,” Merritt Gentry said. “They are super excited, they’re setting their goals high, and they’re ready to go.”
Feb. 6 was the first day of sales for the nine members of Troop 15014. Girls in green — the color for Juniors in fourth and fifth grade — set up shop Sunday afternoon at locations around Aspen to kick off the season.
A younger Aspen troop of Daisies in kindergarten and first grade also will be making the cookie rounds this year, decked out in blue, Merritt Gentry said.
Sales booths will be located throughout the valley for several troops in the area; locations and dates can be found using the Girl Scout Cookie Finder search tool at GirlScoutsOfColorado.org/en/cookies/find-cookies, which also includes a map of “virtual” booths to purchase from a local troop online.
Troop 15014 is aiming to sell nearly 7,000 boxes total this season, with some scouts who are “super sellers” aiming to sell as many as 1,000 boxes each. The overall goal is higher than a typical year of cookie sales that totals around 5,000 to 6,000 boxes and is well above the total from last year’s quieter season, which rang in around 2,500 boxes in sales.
Funds from the cookie sales support the local council, Girl Scouts of Colorado, and individual troops get to benefit from some of the proceeds, too. This year, cookie sales could go toward an “outdoor adventure day,” involving rafting, ziplining or other activities for the Aspen troop, Merritt Gentry said.
But cookie season is hardly all about the numbers. Scouts also participate to learn five skills baked into the cookie-selling program: goal setting, decision making, money management, people skills and business ethics.
“Overall, as long as girls are participating, that’s what our goal is,” Merritt Gentry said. “It makes us happy to know that they’re all involved in having a great time.”
The troop also collects “donated” boxes of cookies from people who want to buy cookies to support the troop but might not want to stock up on Thin Mints in bulk. In past seasons, those boxes have gone to first responders, frontline workers or disabled veterans; this year, donated boxes will go to valley locals who are active military members, Merritt Gentry said.
The troop also is aiming to show support for Girl Scout troops in Boulder County who were impacted by the Marshall Fire, with donations or help replacing uniforms and supplies that might have been lost in that fire, Merritt Gentry said.
Sales run through March 13 for Troop 15014, but Merritt Gentry anticipates that cookies will sell out quickly this year — especially so for a new flavor called the “Adventureful” that Girl Scouts of America’s website describes as “an indulgent brownie-inspired cookie with caramel-flavored crème and a hint of sea salt.”
“It’s not every year that a new cookie is introduced, and this is a really good one,” Merritt Gentry said.
The Adventureful joins the lineup alongside Thin Mints, Samoas, Tagalongs, Do-si-dos, Trefoils, Lemon-Ups, S’mores and a gluten-free Toffeetastic variety.
Supply is as much a factor as demand in cookie availability this year, though. Yes, even Girl Scout cookies are subject to those pesky supply chain issues that have made the news of late, Merritt Gentry said.
Inflation, too, has found its way to the world of the cookie: Boxes will all be $1 higher this year, the first price increase in eight years for cookie sales in Colorado, Merritt Gentry said. Most flavors now cost $5 per box; the gluten-free Toffetastic cookies and the S’mores cookies are now $6 per box.
“We’re just trying to get whatever we can, and so we get those out to the public and bring them some cookie joy,” Merritt Gentry said.
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