CHANEL opens seasonal boutique in Aspen

CHANEL opened a new seasonal boutique in Aspen this week, inviting guests to explore a curated selection of ready-to-wear, accessories, leather goods, and shoes, along with an assortment of watches and fine jewelry, in the 2,693 square-foot space.

The CHANEL Aspen Boutique is located at 516 East Hyman Avenue.

“This opening marks the House’s return to Aspen following its previous ephemeral boutique in 2022,” a press release states. “Taking cues from the region’s striking scenery and elevated luxury, the interior effortlessly fuses the House’s signature black, white, and beige tones with the ambiance of this famous alpine retreat.”

Guests will be greeted by a curated display of leather goods and accessories opening into a cozy living area featuring ready-to-wear, and a dedicated shoe corner. Visitors can explore “the Coco Neige 2025/26 collection, including coordinated knit sets, playful outerwear, and versatile layering pieces crafted from an array of exquisite fabrics — capturing the chic, effortless style of a day on and off the slopes,” the release states.

A champagne-metallic fireplace adds a touch of warmth, and the living area extends to the second floor.

Upstairs, a curated selection of ready-to-wear and accessories from the Spring-Summer 2026 Pre-Collection is displayed, including neutral separates, leather jackets, and denim — “offering a seamless transition from winter glamour to an elevated, off-season mountain wardrobe.”

A fitting room reserved for top clients is available, with a separate seating area enclosed by a neutral tweed curtain.

CHANEL watches and fine jewelry are also displayed on the top floor, showcasing the timeless Coco Crush, N°5, and Camélia Fine Jewelry collections alongside the iconic J12 and Première — including the latest Première Galon and Première Ribbon Red.