Aspen One announces new CEO of Hospitality

Jeff Toscano will take over as CEO of Hospitality for Aspen One, the parent company of Aspen Hospitality, Aspen Skiing Company, and Aspen Ventures, the company announced on Wednesday.

He will join the team Sept. 16 and help transition from the current hospitality CEO Alinio Azevedo. He most recently served as the executive vice president of Luxury and Lifestyle Hotels at Highgate, where he managed the strategy and operations for 31 hotels, generating $1 billion in annual revenue, according to the news release announcing his new role.

“I am honored to join Aspen Hospitality and to have the opportunity to lead these amazing brands and properties,” Toscano said in the news release. “Aspen One’s reputation for delivering exceptional guest experiences is well-known, and I am eager to work with such a talented team to build on that legacy and explore a range of new growth opportunities.”

He began his career as general manager of several hotels before opening a number of hotels. He held executive roles at Hyatt Hotels Corporation, Davidson Hotels and Resorts, Two Roads Hospitality, Denihan Hospitality Group, and Starwood Hotels and Resorts.

He led a number of projects including The Surrey NYC, The Beekman NYC, Ventana Big Sur, and Carmel Valley Ranch. He holds a general managers program certification from Cornell University and a Bachelor of Science in hospitality and institutional management from Purdue University.

“We are excited to welcome Jeff to the Aspen One family of companies and brands,” said David Tanner, Aspen One CEO, in the release. “Jeff’s vision and leadership are precisely what Aspen Hospitality needs as we embark on the next chapter of this exciting journey.”

He will join Aspen Hospitality as it is working on the Limelight Boulder, Limelight Mammoth, and a new Nell property in New York City.