X Games shatter records
Winter X Games 10 set records for reach and exposure across multiple media outlets, according to an ESPN press release. More fans than ever consumed X Games content on television, the Internet, their iPods and even cell phones.
Average television viewership across the three networks that covered the games ” ABC, ESPN and ESPN 2 ” set an all-time record with 747,130 households, according to the release. Nielsen Media Research determined that that figure exceeded 2005 totals by 45 percent. Some 38.6 million people, the highest total recorded since the X Games came to Aspen in 2002, viewed the event.
ESPN’s prime time ratings averaged a 0.8, which tied a record. Average viewership for prime time (676,895 households) and weekend afternoon (520,772) time slots posted increases of 8 and 45 percent, respectively, over last year.
In the first three days alone, the games’ official site, EXPN.com, registered 1.5 million page views ” a 22 percent increase compared to the same period in 2005, according to the release. Also, nearly 800,000 video clips, which consisted of event highlights and athlete commentary, were played using ESPN Motion.
On-site attendance numbers spiked as well, according to the release. A total of 69,650 fans made it to Buttermilk, the second-highest total since the games moved to Aspen. The number is a 92 percent increase from 2002.
In addition, sports fans received medal alerts and video clips on their phones courtesy of Mobile ESPN. Fans were also able to access two video features each day on iTunes, which then could be transferred to their iPods.
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Aspen Mountain opened for the season on Wednesday, a day earlier than originally planned. Top-to-bottom snowmaking, a solid recent storm and well-behaved guests made for a great experience despite all of the extra precautions.