Yoga on the Mall
Editor’s note: Business as Usual is a series highlighting businesses in Snowmass Village.
Snowmass Sun: How did your business start?
Erica Berens: Six years ago, I had been teaching yoga for nine years at the Snowmass Club, Maroon Creek Club, privately to clients and in many other local venues, when Dwayne Romero (formerly of Related and one of my yoga students) suggested I open a studio on the Snowmass Mall in a space on the upper level of the Mall. The space was vacant and perfect for a yoga space, with many windows and lots of light. With the burgeoning yoga craze all over the world, they wanted to have a yoga presence on the Mall to provide classes for locals as well as visiting guests.
Snowmass Sun: What services do you offer?
Erica Berens: My offerings span my realm of interest in holistic living. I offer yoga classes and private sessions as well as local hikes with a yoga component and holistic nutrition counseling sessions. Additionally, I have a line of essential-oil aromatherapy products called Four Seasons Aromatherapy, which I make by hand, including healing aroma sprays for the body and home, sublime body lotions and soy-wax candles. All are made from pure essential oils with no artificial ingredients or perfumes.
Snowmass Sun: What makes your business unique?
Erica Berens: I am one of many yoga teachers in this valley, but my studio location allows me to provide wellness services to our many visiting guests who stay in Snowmass and particularly those who stay in the lodges on Snowmelt Road.
Snowmass Sun: Who’s your primary clientele?
Erica Berens: I have a committed group of locals who have been practicing yoga with me for many years. Particularly during the winter months, I also see many national and international visitors who are looking for a way to stretch and work out the kinks in their bodies after a day on the slopes and to prepare themselves for the following day of skiing.
Snowmass Sun: What is the best thing about running a business in Snowmass Village?
Erica Berens: The locals! Having lived in and near Snowmass Village for nearly 24 years, and owning a business here for the last six, I owe all my successes to the locals who patronize my business and send clients my way. Thank you!
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