Spring break week brings tourists, buzz to Snowmass
For much of the United States, the second half of March brings a week off from school for youngsters, and a lot of those families are packing up and hitting the road for a ski vacation.
And the Easter holidays this weekend mean others are also taking time off to spend with family, creating an added boost to this year’s spring break lodging numbers.
“In Snowmass specifically … the first couple of weeks have been pretty much flat year over year,” said Bill Tomcich, president of reservations agency Stay Aspen Snowmass. “But this week is considerably stronger than last year.”
As of a lodging report sent out on the last day of February, bookings for the week leading up to Easter were pacing more than 20 percent ahead of the same timeframe last year, he said, with occupancy over 80 percent most days.
“And we know we’ve had some fill-in since then,” Tomcich said.
Snowmass often relies on group business from organizations like ski clubs, medical conferences and tours. But this week is not one of those times, said Rose Abello, director of Snowmass Tourism.
“We don’t have huge groups (this) week,” she said. “These are really leisure guests.”
What to do
Snowmass is always family-friendly, but that’s especially important now with families visiting and Aspen School District also on break starting March 26.
The Very Important Kid Snowmass program remains in full force, with free and paid activities every single day for Snowmass Village’s youngest demographic. The activities range from free craft making and storytelling to a bowling night and parties at the Treehouse Kids Adventure Center. (See schedule at http://www.viksnowmass.com.)
“V.I.K. Snowmass helps families make the most of their days while visiting,” said Rachel Goodman, Related’s director of Base Village event development. “From storytelling, sing-a-longs, and Kids Night Out at the Treehouse Adventure Center, V.I.K. helps keep kids and parents happy seven days per week all season long.”
There’s tons of entertainment for the rest of the family, too. The Bud Light Spring Jam, a partnership with Aspen Skiing Co., continues through Easter with a free Terrain Park Boot Camp March 26-27 on Snowmass and two free concerts before the week is out — Big Gigantic on March 25 in Aspen and Nicki Bluhm and the Gramblers on March 26 in Snowmass.
Lodging numbers drop the week from March 27 through April 2, Tomcich said. But Snowmass’ hotels and condos will once again see a boost when the National Disabled Veterans Winter Sports Clinic returns April 3-8, he said.
A tour group called The Ski Week also returns April 3-10, Abello added.
Snowmass ski area closes April 10, so after that, the party’s all over.
“Then we go into our quiet season,” Tomcich said.
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The town of Snowmass Village has its eyes on some safety improvements on Highline Road and a section of Brush Creek Road that will give pedestrians and cyclists a little more room to breathe on the side of the road.