Snowmass to get farmers market soon
Snowmass Village will soon join the ranks of other Roaring Fork Valley communities that offer farmers markets.
Related Colorado has been hunting for amenities that will increase vitality in Base Village and recently hired Scott Bayens, of Carbondale, to help with that. Bayens started by growing the Snowmass ski-season-ending party and also helped with a Food & Wine kickoff party in the Base Village Plaza, although he credited Leticia Hanke with most of the legwork on that event.
Either way, “that’s an example of where we want to be heading with events,” Bayens said.
Considering other events that would draw visitors to Base Village, Bayens said he liked the idea of a farmers market because it’s recurring. The Snowmass Sunday Market starts July 13 and runs through Aug. 31.
“It seems to be working well in other communities,” Hanke said.
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Bayens said he was inspired when he heard that many vendors had been turned away from Aspen’s Saturday Market, although none of the 10 groups signed up for Snowmass’ event have said that happened to them, he said. In fact, many of them will have booths at both.
Snowmass is not trying to compete with Aspen’s large and well-established Saturday Market or any of the others in the valley, Bayens said.
“We wouldn’t dare to pretend to eclipse (Aspen),” he said. “We’re a little concerned we’re competing with Basalt.”
Basalt also has a farmers market on Sundays, but Bayens said he expects that midvalley residents will continue to attend that one while Snowmass residents and guests visit Base Village. Particularly while construction is still going on at Clark’s Market grocery in the Snowmass Center, some people might take advantage of the fresh fruit, vegetables, meat and eggs in Base Village.
Hanke said she thinks that need for fresh groceries will draw people in the beginning.
“I think it’s going to be really fun,” she said. “When you look at all the new events, … it’s nice to have another amenity.”
In addition to the farms represented, the Snowmass Sunday Market also will offer jewelry, sculpture and leather vendors.
“Events like the Aspen magazine Food & Wine kickoff and upcoming Pro Challenge opening ceremonies create more buzz in Base Village, and we hope the Sunday Market adds just a little bit more energy,” Hanke said in a statement.
The Sunday Market will be from 9 a.m. to 2 p.m. on the Base Village Plaza. The four restaurants in Base Village — Bia Hoi, Ricard, Base Camp and Slice — will offer brunch and lunch specials during the market.
All the eateries are now regularly offering entrees for less than $25.
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This weekend we go local. After the bacchanalia that was the Food & Wine Classic last week, we turn to Snowmass for a kinder, gentler wine gathering as the 19th Snowmass Wine Festival gets underway.