Snowmass Sun announces two new leadership roles
Erica Robbie, who returned to the valley nearly two years ago to work at The Aspen Times, has assumed the Snowmass Village beat and will serve as the lead reporter for the Snowmass Sun.
A graduate of the Southern Methodist University journalism school in Dallas, Robbie attended Aspen elementary and middle schools and has fond memories of playing with friends (whom she remains in touch with) in Snowmass’ Horse Ranch neighborhood. She moved around a bit, but after graduating from SMU in 2015 she drove to Aspen the next day and starting looking for a job in the area she loves most.
Robbie was hired at The Aspen Times less than a month later and for the past six months she has been covering events in Snowmass after reporter Jill Beathard left the Sun.
“When Jill left, we didn’t want to just hire a reporter who had to cover Snowmass. We wanted to hire a reporter who genuinely loves Snowmass,” Snowmass Sun and Aspen Times Publisher Samantha Johnston said. “You can’t cover a community correctly if you aren’t willing to be there and be involved. We lucked out when Erica stepped up to be that person.
“Erica is a great features writer, loves to be outside participating in and covering the events that make Snowmass unique, has a strong nose for good news and really wants to be the glue that binds the Sun to its audiences.”
Robbie covered the city of Aspen beat as well as education before recently getting more involved in the Snowmass area. You can catch Erica online in all her ski-bum glory in the On The Hill daily video report (www.aspentimes.com/on-the-hill).
David Krause, who was hired last month as editor of The Aspen Times, will also oversee the Snowmass Sun as part of his role and serve as an interim editor. Krause has spent more than 20 years in Colorado and knows Snowmass well. His son learned how to ski at Snowmass 15 years ago and his family has enjoyed the summer events including mountain biking, concerts and rodeos.
Robbie is a great fit as the Sun reporter because she loves spending time outside, skiing, hiking and exploring new areas. And she has a newfound love of skiing Snowmass, with its vast terrain and open space.
Readers can expect to see Robbie around the village more often, and we encourage anyone to reach out to her, for story tips or just to get to know one another, at firstname.lastname@example.org.
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