Snowmass kids get the VIP treatment |

Snowmass kids get the VIP treatment

Jill Beathard
Snowmass Sun
Participants of the Very Important Kid program can pick up these lanyards at several Snowmass locations.
Courtesy image |

Kids in Snowmass Village will soon have a whole host of new activities thanks to a program created by Related Colorado.

The Very Important Kid program seeks to increase vitality and provide a one-stop shop for parents to find activities for their children. It’s hard for parents who are visiting or new to the valley to know what’s going on in the village, said Rachel Goodman, of Related, who’s also a mother and is helping develop the program.

Young participants are given a lanyard with a schedule of events on the back, all of which are in the village and most of which are free. Those that have a cost include supervision and a provided meal, a big financial help to parents, Goodman said.

The calendar, which is also posted on a website, includes events already provided by Snowmass Tourism as well as some new ones on weekends and nights, such as Family Bowling Night at Slopeside Lanes, Hip Hop Dance Night at the Treehouse Kids’ Adventure Center and activities for kids to do during après-ski on Saturdays in Base Village.

The VIK program is based out of the new Snowmass Info Lounge, opening in Base Village on Dec. 24. Staff members will offer visitors help with getting around the village, and the lounge will have a charging station as well as free wifi, popcorn and refreshments.

In addition to the lounge, VIK lanyards can be picked up at hotel front desks and concierges, the Treehouse, Ski School, the Ice Age Discovery Center, Guest Services and Four Mountain Sports.

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