Snowmass history: The debut of Gwyn’s before it was Gwyn’s
An article in the Aspen Times from January of 1980 introduces skiers to the newest restaurant offering at High Alpine Restaurant by George and Gwyn Gordon, who previously helped run the Merry-Go-Round at Highlands for six years before coming to Snowmass. “George and Gwyn Gordon are offering an alternative to the ‘hamburger joint on the mountain with posters on the wall.’ The Gordons, who have taken over the High Alpine Restaurant at the top of the Alpine Springs chairlift at Snowmass, have a menu that includes fresh vegetables daily, at least one vegetarian soup and casserole each day, and fresh-baked desserts. There are hamburgers too (George said 65 percent of the customers will order them no matter what else is offered), but even those are special. … Instead of posters on the wall, photographs are offered for sale, and there’s even a hang-glider with a 40-foot, wing span hanging from the ceiling inside. … The only problem, it seems, is a lack of space. The capacity — inside and out — is 350 now. An outdoor grill relives pressure on the inside line somewhat and gives skiers an alternative, but more seating is needed. There were 9,700 skiers on the mountain last Saturday, George said, eating at the four restaurants on the mountain. ‘We get about 2,000 to 2,500 of them,’ he said. Next year, along with the Ski Corp. the Gordons plan to expand High Alpine to 550 seats inside and 250 outside.”
Snowmass Village retailers combined to generate $2.2 million in revenue in July, which translated to $247,891 in sales tax collections for the town’s general fund, according to the latest tax report available.