Snowmass history: Colorful, interesting, exotic, enticing signs

Flower theme represented proposed mountain villages

A colorful, floral sign in front of La Piñata Mexican Food Restaurant in the Snowmass Village Mall, circa 1970.
Aspen Historical Society, Harris Collection/Courtesy image

“Signs at Snowmass-at-Aspen range from colorful to interesting to exotic to enticing,” The Snowmass Villager noted in February 1968. Part of the branding of Snowmass-at-Aspen included flowers to represent the many proposed villages scattered around the mountain. While not all the villages were developed, many of the businesses around the original West Village designed signs that used the flower theme.

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