Snowmass goes viral with daily short videos |

Snowmass goes viral with daily short videos

Abby Margulis
Special to the Sun
Matt Hobbs, back left, and Cael Jones, from Vital Films, interview Aiden Sheahan for the "Powder Day" Daly Dose of Snowmass video.
Jeremy Swanson/Courtesy photo |

Video camera in hand, Matt Hobbs catches a kid knocking down all 10 pins during a game of turkey bowling, a girl biting into a piece of pizza, a skier eating it up on powder day. Hobbs, of Vital Films, catches candid Snowmass moments for a video series about the town that was just launched.

Vital Films is working with Snowmass Tourism and the town Communications Department to create A Daly Dose of Snowmass, a series of 90-second videos to showcase the village to locals and visitors.

“(These videos are) Snowmass style,” said Beth Albert, Snowmass Tourism marketing director. “It’s shorter. It’s brighter. It’s all things Snowmass.”

Yan Baczkowski, director of Snowmass Tourism, introduced the idea to the department after doing similar daily video updates in Verbier, Switzerland, where he previously worked.

These videos give guests a taste of what makes Snowmass unique and a desirable vacation destination, Albert said. Four to five videos will be posted each week throughout the ski season.

“It’s a snapshot to see what’s going on in Snowmass day to day,” said Kelly Vaughn, town director of communications. “(It) showcases all the things Snowmass has to offer, whether it’s on the mountain, restaurants or businesses. It captures the character of our town.”

A Daly Dose of Snowmass — its name was inspired by Mount Daly, which stands tall over the town — first posted a video on Dec. 2, taking a look at a day on the mountain. The Thanksjibbing Rail Jam, Slopeside Lanes and a powder day on the mountain have been other short videos featured on the Snowmass YouTube channel.

The videos tell Snowmass’ story, Hobbs said. After spending anywhere from two to four hours filming, Hobbs has seen the town from a new perspective.

The team is planning to highlight events, restaurants and businesses such as Challenge Aspen and the Snowmass Recreation Center. The town also is giving a behind-the-scenes look into the many services that Snowmass offers, from Animal Services to Parks, Recreation and Trails to Transportation.

“(These videos) give people a better idea of the faces behind the service and a better idea of the services that we provide and how that helps make town tick,” Vaughn said.

In 90 seconds, Snowmass Village comes to life and becomes personal. It speaks to people, Albert said.

“It shows how fabulous Snowmass is,” she said.

“(The videos) show the world the hidden little corners of our village,” Albert said. “There are so many cool things that no one has ever heard of.”

To view A Daly Dose of Snowmass, go to the Snowmass YouTube channel at or http://www.go

Abby Margulis is an editorial intern working at The Aspen Times. She is a junior at DePauw University in Indiana.


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