“Snowmass: It’s Happening!” stated The Aspen Times on August 31, 1967. “Since construction started soon after last winter’s skiing season, the first village at the $10 million resort seven miles west of Aspen has been transformed from a placid meadow into the burgeoning complex shown on these pages. … Only the West Village is shown here. … Although visitors will think of Snowmass-at-Aspen as a resort, developers consider it a resort-community. They speak of the ‘potpourri of shops, five unique restaurants and night clubs featuring name entertainment’ which are located within a snowball’s throw of each other. … Snowmass-at-Aspen is a joint development of the Janss Colorado Corps, American Cement Properties, Inc., the Aspen Skiing Corp., and the U.S. Forest Service.”