Ski club, real estate firms open offices in Snowmass
Offseason in Aspen and Snowmass Village often means the opening, closing and moving around of local businesses.
True to form, a few changes are occurring this year on the Snowmass real-estate landscape. As its programs expand, Aspen Valley Ski and Snowboard Club is opening a satellite office above Gene Taylor’s Sporting Goods on the Snowmass Village Mall. The club plans to move administration for snowboarding and part of its freestyle program to the office, said director Walt Evans.
The club also hosts about 12 United States of America Snowboard and Freeski Association events at area mountains, and since most of those are on Snowmass, it needed a presence in the village, said Lynn Merriam, freeride head coach.
“We’re just establishing ourselves at all the mountains,” she said.
Also on the mall, ski and snowboard brand High Society, which sublet a space directly across from lot 6 last winter, has signed a lease with Related Colorado to remain there.
Perhaps just as noteworthy as the additions on the mall this season are the vacancies, however. The large restaurant space that was the home of the Mountain Dragon for 30 years still doesn’t have a new tenant, although Related Colorado spokesman Steve Alldredge said the company is speaking to prospective lessees. As for a space in the Westin complex that was vacated by clothing store Local Rebels this year, it’s unclear whether a new tenant will be opening there in time for ski season.
“We are formalizing an exciting deal for another great, internationally recognized brand that shares our vision for Snowmass,” said David Wasserman, principal of the complex’s ownership group.
In Base Village, Aspen 82 will no longer be running its media lab, although it will still broadcast live from the base on Tuesdays, Thursdays and Saturdays, said co-owner David Cook.
The media lab housed computers that guests could use to edit and post video footage from the slopes, televisions that showed skiers’ stats recorded with a smartphone App and a lounge area with couches and free soft drinks.
“The media lab was amazing,” Cook said. “The community responded really well to it.”
However, with Base Village still unfinished, there wasn’t enough traffic to the site for it to make sense, Cook said. Aspen 82 might revisit it in the future.
“There just has to be a little more vibrancy down there,” Cook said.
Real-estate firm Coldwell Banker Mason Morse is opening an office in the former media lab space, which is next to Clark’s Express. A sales office for the Viceroy Snowmass Residences will open across the plaza from that corner, where Anderson Ranch Arts Center was running some children’s programs last winter.
In Snowmass’ third commercial node, the Snowmass Center, Stay Tuned Ski & Sports is ready to start its first winter with an independent location.
Snowmass is scheduled to open Nov. 27.
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