Report: Occupancy flat, revenue up in June
The lodging industry in Snowmass Village and Aspen wasn’t any busier in June than it was last year, but the average daily rate at tourist accommodations was considerably higher, according a report released Thursday.
Snowmass Village’s occupancy was 47 percent — off nearly 2 percent from June 2016, according to the report by Bill Tomcich, president of Stay Aspen Snowmass, a central bookings agency.
Aspen properties had an occupancy of 66 percent. At first glance, that’s an increase of 1 percent over June 2016, but Tomcich noted that the number of available rooms is down 6 percent because of the demolition of Sky Hotel and work underway at The Little Nell and Hotel Jerome.
The numbers weren’t bad, Tomcich wrote, considering that record occupancy levels were established in both towns in June 2016. In addition, revenue was up.
“Average daily rate was up considerably, with a 8.4 percent increase in Aspen and a 13.6 percent increase in Snowmass Village,” Tomcich wrote.
Looking ahead, summer will be in full swing by the middle of next week in Aspen with an occupancy rate above the 90 percent mark, according to Tomcich.
Snowmass Village is looking at occupancy rates consistently in the 60 percent range throughout the month, based on reservations on the books as of June 30.
“As usual, August is expected to start really strong with a couple of the busiest weekends of the entire summer, then things will taper off a bit later in the month,” Tomcich wrote. “Labor Day weekend is looking remarkably strong, especially in Snowmass where occupancies are already approaching 80 percent overall and a village-wide sellout is imminent.”
His report is a summary of data provided by DestiMetrics, a company that looks at occupancy and reservations for client resorts throughout the mountain west.
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