New young-adult event sets sights on Aspen
The Aspen Times
A weeklong ski party of epic proportions is arriving on Aspen’s doorstep in late March.
Called The Ski Week, the event is an offshoot of another travel event for young professionals called The Yacht Week, which hosted more than 10,000 guests at different destinations last year. Groups of friends rent a yacht — maneuvered by a hired skipper — sail a specific route for a week and gather each evening for private dinners and parties.
Clients were clamoring to do the same thing on snow, said event manager Red Rainey, and last year, The Ski Week started in Obertauern, Austria. Based on the success of that event, there will now be two there, and another two have been added in the U.S. The Ski Week is coming to Powderhorn, Utah, in mid-March and Aspen-Snowmass from March 28 through April 4.
Rainey, also a snowboard instructor in Aspen, joined the company last year on a tour of 26 mountains in the United States. Both the locations they chose offer a unique town and flexibility for movement that a company town would not, he said.
“And there are some absolutely rad people at the Aspen Skiing Co. who are allowing us to do some really cool stuff,” Rainey said, like setting up a hot tub at the top of Aspen Mountain the day the group skis there and letting them use the Spider Sabich Picnic Palace as a home base on their other days.
The group will ski Snowmass most days, and the company has blocked out a portion of the Crestwood Condominiums for attendees, Rainey said. Snowmass provides enough space for the group and offers terrain for everyone, he said.
In a more European fashion, “we’re going to have a nice, big, proper apres party every day,” Rainey said. The group will have some scheduled dinners but will also do dinner on their own some nights.
“It’s in our interest to bring as much business to locals as possible,” Rainey said.
At $1,000 a wristband, The Ski Week draws clients who arguably have a “bit of cash to spend,” Rainey said. The inaugural event last year drew from 35 different countries.
The company expects a larger American capture with its two U.S. events, although there will likely still be a strong international presence, Rainey said. Currently, The Ski Week has about 200 guests signed up, but there is still space.
The Ski Week will open at least two events to locals. Details are yet to be worked out, but Rainey said the company is planning to create a wristband for a much more affordable cost so that Aspen-Snowmass residents can join some of the fun.
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