History: Snowmass development
“50 percent more ski area per skier here next winter” boasted the Aspen Times article December 29, 1966. “An approximate 50 percent increase in the miles of ski trails, a 100 percent increase in Aspen’s advertising budget and only a 10 percent increase in the number of rooms available for skiers in the Roaring Fork Valley are the ingredients that will offer Aspen skiers more ski area per person next winter when Snowmass-at-Aspen opens its first lifts. According to John Cooley, marketing director for the Janss Colorado Corp., the Snowmass-at-Aspen development will open for the 1967-68 ski season with about 90 miles of ski trails to add to the Aspen complex. ‘But we’re only going to be able to offer about 300 rooms or space for about 700 people,’ Cooley explained. Combined trails at Aspen Mountain, Aspen Highlands and Buttermilk now total about 193 miles. Figures from the Aspen Assn. indicate that Aspen has housing for about 7,000 skiers. Cooley also mentioned that the advertising and promotional budget for Snowmass-at-Aspen is nearly equal to the money spent at the Aspen Ski Corp. for promotion. Activity at Snowmass continues full bore into the winter season even though no lifts are operating at the area and the new Sam’s Knob isn’t open until next winter. Snowcat tours for powder skiers are booked more than two months in advance and property in the residential areas is selling ‘very well,’ Cooley said.” The article also reported that “two Aspen lodge owners have announced plans to build at Snowmass this summer. Ralph Melville at the Mountain Chalet will be building 40 units to start and adding another 20 to his new Mountain Chalet at Snowmass. Art and Gail Preusch of the Norway Lodge will open a 40-unit lodge called Snowmass Inn.” Photo shows a model of Snowmass from 1966.