Business as Usual: Sweets for the Sweet |

Business as Usual: Sweets for the Sweet

Shey Geiger, area manager for Rocky Mountain Chocolate Factory, presides over the Snowmass store's Valentine's Day treats on Feb. 5. The store carries a plethora of sweet treats, including caramel apples, fudge and boxed chocolates.
Jill Beathard/Snowmass Sun |

Rocky Mountain Chocolate Factory

Snowmass Village Mall


Editor’s Note: Business as Usual is a series highlighting local businesses in Snowmass Village. It is published weekly in the Snowmass Sun.

Walk into Rocky Mountain Chocolate Factory on any given day, and your mouth is sure to start watering at the sight of shelves and shelves of different kinds of treats. Delicious and served up by a friendly staff, led by area manager Shey Geiger, it’s the place to go for an afternoon treat or a gift for someone special.

Snowmass Sun: How did your business start?

Shey Geiger: Rocky Mountain Chocolate Factory began as a small-town chocolate shop in 1981 in Durango, when founder Frank Crail was looking for a place to raise his family. The company began franchising shortly after, and the Snowmass location opened in 1988. The company repurchased the store in 1998, and we have been serving Snowmass ever since.

Snowmass Sun: What services or goods do you sell?

Shey Geiger: We are a gourmet chocolate shop with confections like nut clusters, caramels, truffles and more. We also make hand-dipped caramel apples, fudge and dipped strawberries fresh in our store.

Snowmass Sun: What makes your business unique?

Shey Geiger: At Rocky Mountain Chocolate Factory, it’s about more than just great chocolate. It’s about an experience. From fresh bubbling caramel to larger-than-life confections and unbeatable service, our staff is ready to help you make life a little sweeter.

Snowmass Sun: Who is your primary clientele?

Shey Geiger: In our store, we believe we have something to satisfy everyone’s craving. Whether it’s a pick-me-up snack or a decadent gift you’re after, we can help.

Snowmass Sun: What is the best thing about running a business in Snowmass?

Shey Geiger: The local community and friendly guests are the absolute driving force as to why we continue to operate in Snowmass.

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