Business as Usual: Snowmass florist helps mark the occasion
Editor’s note: Business as Usual is a series highlighting local businesses in Snowmass Village. It is published weekly in the Snowmass Sun.
It’s no coincidence that we decided to feature Accent on Wildflowers, Snowmass Village’s only florist, just before Valentine’s Day. But being open year-round means that, even when business can be slow, this locally owned shop can make any moment special.
Snowmass Sun: How did your business start?
Susie McNamara: Accent on Wildflowers began in the old Hotel Jerome in 1978. The original owner, Susan Brady, was ready to shut the business down, so my husband, Michael, and I bought it in 1982. The Hotel Jerome closed for a remodel in 1984, and we relocated to the Ajax Mountain Building for six years. In 1990 the Silvertree Hotel contacted us, and we had the opportunity to move to the retail plaza. We were in that original location for 22 years, and when the Westin offered us a new location just down the hall, Michael and I remodeled and built a brand-new shop.
Snowmass Sun: What goods or services do you sell?
Susie McNamara: Accent on Wildflowers is a full-service, year-round retail flower shop. We offer a large selection of fresh-cut seasonal flowers shipped in three times a week, blooming and tropical houseplants, baskets, candles and gifts. We also provide Teleflora call-out services to assist you in placing floral gift orders worldwide. We are available for everyday flower occasions, weddings, parties and events of all sizes.
Snowmass Sun: Who is your primary clientele?
Susie McNamara: We are open year-round to provide our services to locals for everything from births to birthdays, anniversaries and declarations of love and friendship and more. We also provide our services to countless part-time residents for everything from home decor to holiday decorating. And of course, our worldwide visitors are an important clientele for their floral occasions when they travel to our area.
Snowmass Sun: What makes your business unique?
Susie McNamara: We are unique in the fact that we are open year-round to fill your floral needs throughout the four seasons in Snowmass Village. We pride ourselves on accepting all orders and working with our clientele’s special preferences. We also attempt to work within everyone’s budget. We work with a perishable, delicate product, and we need to anticipate seasonal supply and demand.
Snowmass Sun: What is the best thing about running a business in Snowmass Village?
Susie McNamara: After almost 40 years in business, it is a pleasure getting to know our customers and their unique tastes and preferences. Not a day goes by without a longtime customer calling or stopping by to place an order. Although the offseason in the spring and fall can prove to be a challenge, we are committed to being open and available year-round, as life’s special occasions happen on a daily basis.
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As the town of Snowmass Village considers short-term rental regulations, officials are getting the wheels turning on ideas that will soon be due for input from the general public.