Business as Usual: Sharing a love of snow sports in Snowmass |

Business as Usual: Sharing a love of snow sports in Snowmass

Compiled by Jill Beathard
Snowmass Sun
Cameron Wenzel, left, Pilon De Zavaleta, Jason Clarke and Chad Knezovich are all part of the team at Snowmass Sports. Locally owned and operated for almost 30 years, Snowmass Sports offers ski and snowboard rentals, clothing and accessories, and equipment tuning.
Aubree Dallas/Snowmass Sun |

Editor’s note: Business as Usual is a series highlighting local businesses in Snowmass Village. It is published weekly in the Snowmass Sun.

Snowmass Sports has stood the test of time, remaining in its slopeside location on the Snowmass Village Mall even as the Silvertree Hotel changed hands in 2012. It’s also a true family business: The shop was opened by Tom Wenzel in 1986, and now his son Cameron, who worked there as a kid, is running the show.

Snowmass Sun: How did your business start?

Cameron Wenzel: Snowmass Sports started in 1986 as a small ski-tuning operation on the third floor of the Silvertree Eldorado Lodge. When the opportunity arose to be on the mall level, we became the first commercial tenant in the Silvertree and expanded our operation to include rentals and retail. We remain in the same space today, now in the Westin.

Snowmass Sun: What services or goods do you sell?

Cameron Wenzel: We carry rental equipment to suit all abilities with skis from Volkl, K2, Rossignol, Head, Dynastar, Salomon and Meier and Burton snowboards. Our outerwear and accessories include Patagonia, Mountain Hardwear, Flylow, Eider, Spyder, Obermeyer, Smith, Oakley, Hestra and Swany.

Snowmass Sun: What makes your business unique?

Cameron Wenzel: Customer service is the heart of our business, and we are proud to be one of the few locally owned and operated shops in the area. Your buck stops in Snowmass when you rent or buy anything from us. The character of the town, the old-time stories and the passion of the industry are all found within our doors.

Snowmass Sun: Who is your primary clientele?

Cameron Wenzel: Guests from the Westin and Wildwood continue to be a good percentage of our customer base just by nature of our location. We also serve many people from the Southern Hemisphere including Australia, Brazil and Argentina. We are most grateful for the generations of loyal Snowmass Sports customers who we are lucky to catch up with each season.

Snowmass Sun: What is the best thing about running a business in Snowmass?

Cameron Wenzel: The best thing about running a business in Snowmass is meeting people from all over the world and having the opportunity to enhance their vacation experience. We love to share our passion for the mountains.