Business as Usual: New Belgium Ranger Station
Editor’s note: Business as Usual is a series highlighting businesses in Snowmass Village. It is published weekly in the Snowmass Sun.
In true Colorado form, the New Belgium Ranger Station offers great beer and great après. Owner Patrick Wasserman’s father is the principal of the Westin Snowmass’ ownership group, but the slopeside pub is his vision.
Snowmass Sun: How did your business start?
Patrick Wasserman: The business started while I was still in college. My father began working on the remodel of the Westin, and this space was opening up. I was eager to start a small business, and there was already a conversation going with New Belgium, so I proposed the idea of a stand-alone New Belgium-branded restaurant. I wrote a business plan, received a loan from Alpine Bank and began to work with a design team. The first year was definitely a leap of faith, as I was new to the industry, but I listened to those around me and made it my goal to serve an excellent product with great service at a reasonable price. We have tweaked little things here and there over the course of the last three years but have stayed true to the original vision.
Snowmass Sun: What services or goods do you sell?
Patrick Wasserman: We sell great beer, delicious food, a fun atmosphere and friendly service. We have 12 taps of New Belgium beer in addition to a full bar. We have established a close relationship with the fine owners and brewers at the New Belgium brewery in Fort Collins. Because of our relationship, we are able to acquire some of their fresh and newest seasonal and limited-edition beer. In addition to our 12 taps, our bartenders are always crafting new cocktails. If you need to be warmed up, our Gluvine is just the thing or our house-made hot chocolate — add cookie dough and extra marshmallows!
For food, we serve fresh-baked pretzel rolls with the traditional mustards and cheese fondue, and for the kids we serve it up with Nutella. We’ve also got bison chili nachos, freshly made soups, seasonal garden salads and “build your own” panini.
Snowmass Sun: What makes your business unique?
Patrick Wasserman: Our affiliation with New Belgium is definitely our distinguishing feature. With 12 taps of New Belgium beer, we have the favorite staples along with rotating taps of specialty brews that are difficult if not impossible to find elsewhere. We also have a great local following, and we strive to make you feel like a local! We care about the environment and purchase all our electricity with wind-power credits.
Snowmass Sun: Who is your primary clientele?
Patrick Wasserman: Our primary clientele are the locals, along with the out-of-town visitors that want a taste of our New Belgium brews. We’re conveniently located on the end of the Snowmass Village Mall. It’s a perfect place to swing by to meet friends for a drink or a chance to warm up during a day of fresh pow.
Snowmass Sun: What is the best thing about running a business in Snowmass?
Patrick Wasserman: We love being in Snowmass! The best thing about running a business in Snowmass is the community. It is great to have been welcomed so enthusiastically and to foster a fun spot for the locals to gather.
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