Beathard: Let events staff do their job |

Beathard: Let events staff do their job

Jill Beathard

I was a little dismayed two weeks ago when Snowmass Tourism’s request to streamline the event permitting process met some resistance.

That resistance didn’t come from a majority, and in the end the Planning Commission voted to allow groups and events with fewer than 750 people to use the event lawn in Base Village without having to go through the temporary-use permit process, which involves a hefty fee.

But there was a lot of negative discussion about it, which surprised me. We constantly talk about how to increase vitality and attract customers to our local businesses, and making it easier for organizations to hold functions in Base Village is one thing that will do that.

It’s time to let the events and marketing people do their jobs and use the tax dollars we supply them to produce more revenue for local businesses. I don’t think anyone’s asking to throw a huge party every night of the week. I think Snowmass Tourism, as well as many visitors and second-home owners, just want there to be something for guests to do when they’re staying in the village. If we don’t create that, they will seek it elsewhere, and the restaurateurs and retailers will pay the price in the costs they pay to stay open.

You don’t have to like all the choices Snowmass Tourism makes, and you should always let them know when you don’t. But I think we need to stop acting like they’re the bad guys and let them do what we’ve asked them to do sometimes, too.

Jill Beathard is the editor of the Sun. Email her at