Letter: Crystal Theatre needs your help
Crystal Theatre needs your help
It was my pleasure to produce the video for the Crystal Theatre digital fundraising campaign, and I was honored that they asked me to participate.
We need the Crystal Theatre to stay in the valley. Why give money to a profitable business, you ask? I’ll tell you why. In a world of multiplex theaters, the small, one-screen independent theater survives on a very narrow profit margin. Hollywood is forcing this conversion to digital projection by ceasing to distribute movies on 35mm film.
The industry will save billions of dollars and they are doing this on the backs of theater owners, especially small independent theaters like the Crystal.
Large multiplex chains often get a financial incentive in the form of rebates to help them make the conversion to digital projection, whereas single-screen independents like the Crystal get nothing. That is why thousands of small theaters across the country are closing their doors; they simply cannot afford the $70,000-plus that it takes to convert to digital. The ones that are surviving are doing it through fundraisers like this one.
Without the Crystal, I would never have seen “The Intouchables” or “Searching for Sugarman” or the many other art-based independent and foreign films that they screen. Without the Crystal, we will likely have to subsist on the fast-food formula type movies that sadly dominate the Hollywood menu.
Carbondale and this valley are a community that is proud of the arts and certainly film is one of the great international art forms, especially the types of movies that are often found only at the Crystal Theatre.
Theatergoers go downtown, eat in restaurants, look in store windows and talk to their friends. I know I do. If we all give a little, we can save a lot for our community. I encourage everyone to go to http://www.crystaltheatrecarbondale.com and donate whatever you can. If you are fortunate enough to be a potential large donor, please recognize the value that having a theater such as the Crystal brings to the valley and the community.
The Crystal is committed to staying open and continuing to give us the quality movies that we enjoy now, but they have to raise the money to convert to a digital projection system. There are only a few days left in the fundraising campaign and they are still short, so please help!
Cool Brick Studios
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