Letter: A reasonable request for Snowmass | AspenTimes.com

Letter: A reasonable request for Snowmass

I was recently misquoted in The Aspen Times as well as in the Snowmass Sun as having stated that Snowmass Village requests “equal” media exposure with Aspen from the USA Pro Challenge. Not only is this incorrect reporting, but it would be a foolish request of the organizers.

My comments were that the Snowmass Tourism Board wants assurance that there will be “some” coverage that highlights Snowmass Village as a place distinct from Aspen, yet as an integral part of the overall Aspen-Snowmass experience.

Snowmass Village is contributing about a fourth of the total asked from the local organizers. This seems to be justifiable for our town in light of the international reach of this truly special event. Our ask in return is some targeted exposure for Snowmass Village as the race winds through, while fully understanding that the highlight is the start/finish in downtown Aspen, and the overall benefit is to the upper valley and the Aspen-Snowmass brand.

Scott Calliham

Snowmass Village

Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User

Letter to the Editor

States didn’t apply the law in November elections


In law school I was taught the law was to be enforced, not ignored. Decades later came the 2020 election. It’s undisputed that Wisconsin, Pennsylvania, Michigan and other swing states refused to apply their election…

See more