Letter: A reasonable request for Snowmass
I was recently misquoted in The Aspen Times as well as in the Snowmass Sun as having stated that Snowmass Village requests “equal” media exposure with Aspen from the USA Pro Challenge. Not only is this incorrect reporting, but it would be a foolish request of the organizers.
My comments were that the Snowmass Tourism Board wants assurance that there will be “some” coverage that highlights Snowmass Village as a place distinct from Aspen, yet as an integral part of the overall Aspen-Snowmass experience.
Snowmass Village is contributing about a fourth of the total asked from the local organizers. This seems to be justifiable for our town in light of the international reach of this truly special event. Our ask in return is some targeted exposure for Snowmass Village as the race winds through, while fully understanding that the highlight is the start/finish in downtown Aspen, and the overall benefit is to the upper valley and the Aspen-Snowmass brand.