Bad business by Aspen Skico |

Bad business by Aspen Skico

There is one cardinal principle utilized by very successful businesses: Never cheapen your product, while simultaneously raising the price.

I recently purchased my 2020-21 ski pass and was unpleasantly surprised. A COVID-19-lessened product, with limited skiing, yet the price went up 8% — a very poor decision by Aspen Skiing Co.

Robert Morris


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