Aspen Skiing Co. stays ahead of the curve |

Aspen Skiing Co. stays ahead of the curve

“Sometimes caring about an issue isn’t enough. You have to do something.” That’s the tagline behind Aspen Skiing Co.’s most recent campaign, Give A Flake. It’s also the driver behind everything we do at the Protect Our Winters Action Fund, which fights to elect climate champions nationally, as we did in the most recent midterm elections in Colorado, Montana and Nevada.

You may not know this, but starting on Giving Tuesday and running for four days, Skico donated 10 percent of sales. The campaign raised more than $40,000 for the POW Action Fund. Simultaneously, the Give A Flake campaign rallies our community to contact elected officials and urge them to take action on climate. And it’s making a difference. Their magazine ads — which offered 1 million prepaid postcards to moderate Republican U.S. senators — prompted Sen. Lisa Murkowski to redefine her stance on climate to the outdoor community. Our voice was heard, loud and clear.

As one of POW Action Fund’s longest standing partners, we want to acknowledge Skico for being ahead of the curve. They understand that while changing behavior is important, changing policy is critical.

We look forward to what we can do together next. Keep it up!

Mario Molina

Executive director, POW Action Fund


Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User

Letter to the Editor

Poschman can’t muzzle the public

I express my concern about Pitkin County commissioner and chair of Pitkin’s Board of Health Greg Poschman’s statement at the Jan.13, 2022, Board of Health meeting.

See more