From the land of sky-blue waters
Hydration is important to us here in Aspen. After all, it’s tough to maintain our youthful good looks and elasticity at 8,000 feet. With the body purportedly being composed of 98 percent liquids, it is vital that we replenish early and often. So it should come as no surprise that the bottled-water boom resonates big here in the Roaring Fork Valley. This is, after all, the home of Aspen Pure, found on grocery shelves everywhere. Aspen Pure’s water, by the way, comes from an aquifer in the San Luis Valley. And while Fiji Water is sourced from an aquifer in the Nakauvadra Mountains on the Fijian Island of Vitti Levu, its introduction to the world outside the South Pacific was masterminded by an administrative group based in Basalt. In fact, it is currently owned by the Roll International Corporation, which is privately held by part-time Aspen residents Stewart and Lynda Resnick.But there is a new player in the world of water. This one is called BIOTA and it comes from a spring high above Ouray. BIOTA, according to the company’s website, is defined in the American Heritage Dictionary as “the combined flora and fauna of a region.” But that’s not how the water got its name. Rather, BIOTA founder David Zutler named his product by using the acronym for “Blame It On The Altitude,” a name he gave his Telluride bar in the 1970s. While BIOTA is unique in that it is sourced from a pristine underground spring at 9,010 feet above sea level, it is getting most of its buzz from its innovative packaging. BIOTA is pioneering the use of a bottle that is compostable, and in the proper conditions, will degrade in 75 to 80 days. The bottle, which is made from corn, is the product of a joint venture between Cargill and Dow Chemical. Pick it up and it looks and feels like a typical plastic water bottle, but the added benefit of biodegradability makes it a healthy choice for customers who care about the recycling of consumer waste.BIOTA Brands of America, the company that markets BIOTA water, is actively promoting the bottles’ uses to other companies in the beverage industry and could be sitting on the makings of a revolutionary product. You can buy BIOTA at Clark’s here in Aspen, as well as at City Market. It is priced a tad lower than either Aspen Pure or Fiji water, and buying it gives you a chance to try something that could be a part of the future.Oh, and it will leave you hydrated as well.
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