Why we’re starting online registration | AspenTimes.com

Why we’re starting online registration

If you’ve read The Aspen Times online at http://www.aspentimes.com for the past week or so, you’ve probably noticed a “special notice from the editor” letting readers know the site will initiate free online registration starting today.Let us repeat the “free” part. You won’t be charged to read the Times online, but starting today, when you attempt to open an article on the website, you’ll be asked to register with a few basic demographic questions.You’ll be asked for your zip code, area code, e-mail address and gender, and asked to supply a user name and password. That’s it. And, if you don’t “delete your cookies,” as they say in technospeak, you’ll only be asked to register once.We’re hoping the registration will function flawlessly, but we know there were some snafus with our attempt to offer early online registration last week. Our apologies. E-mail us at mail@aspentimes.com if you experience difficulties registering or simply want to vent.Rest assured, we’re not going to share the individual info provided by online readers with unaffiliated parties (including our advertisers) and you won’t be receiving any junk e-mail from us. This is simply an attempt to better understand who our online readers are and how they may differ from those who regularly pick up the print version.While we’re on the subject, you may have noticed some changes to our online edition in the past month or so. Late each afternoon, Monday through Friday, the Arts & Entertainment section jumps to the top of the site, giving readers a daily rundown of what’s happening each evening around town. Daily movie listings are also provided. The News section is still there; scroll down a bit to find it. Breaking news and updates, posted throughout the day, continue to appear at the top of the site.On weekends, Arts & Entertainment and the Aspen Times Weekly pop to the top of the site at noon. By the way, anxious weekly readers may be interested to know they can jump the gun by reading online – we post the upcoming weekly edition on Saturday. The print version doesn’t hit the streets until Sunday.-Janet Urquhart, web editor