What’s old is new with Pitkin County’s logo
ASPEN – Pitkin County officials took a cue Tuesday from the Coca-Cola Corp. and decided an old stand-by logo was the real thing.
After pondering what logo to go with for more than a year, the county commissioners approved a staff recommendation to stick with an old favorite. As many as 15 different county logos were in use on business cards, letterheads, signs and on the side of county vehicles. County officials decided last year it was time to adopt one as the official seal, according to Pat Bingham, director of Pitkin County community relations.
That was easier said then done. Different people had difference preferences. But during the winnowing process, it became clear that a simple logo with a lettering style that hinted at Pitkin County history was the favorite, Bingham said.
“It’s kind of like Coca-Cola,” she said. “They tried to change [the corporate logo] and people freaked out.” Similarly, some county workers weren’t fond of the thought of straying from a simple design drawn by longtime county employee Ellen Anderson.
“This has probably been around for 20 years,” Bingham said.
The Anderson design was tweaked a bit by the staff and brought to the commissioners Tuesday for a final review. It has traditional lettering with etching underneath that commissioners Jack Hatfield and George Newman turned their noses at as generic squiggles.
“It’s not hardy. It’s not mountains. It’s somewhere else. I don’t know where,” said Hatfield. “I’m not a squiggly guy.”
But the commissioners put an end to the debate by going with it, squiggles and all.
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