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Welcome to the Neighborhood

The percentage of stays that are unpaid, which correlates closely to owner usage, has remained up over historical norms since the pandemic began in March 2020.  Source: Inntopia Business Intelligence
The percentage of stays that are unpaid, which correlates closely to owner usage, has remained up over historical norms since the pandemic began in March 2020. Source: Inntopia Business Intelligence
INSIGHTS FROM ASPEN AND SNOWMASS

Aspen’s influx of year-round residents should bring benefits to the community

The switch to a remote lifestyle and its impact on Aspen was evident early on in the pandemic, said Eliza Voss, vice president, destination marketing, with the Aspen Chamber Resort Association.

“Real estate sales skyrocketed after a quiet spring, the typical week-long hotel guest turned into a season-long renter, and it was widely reported that Aspen School District had never seen such high enrollment,” Voss said. 

As a result within these past 14 months since the onset of the pandemic, Aspen has seen the RETT increase, lodging tax collections decrease and school enrollment at normal levels. She said it still remains to be seen what the long term impacts of the short term decisions families and individuals made during the first year of the pandemic will have on Aspen. 

The pandemic accelerated many people’s relocation plans

“We are certainly seeing second homeowners spend more time in their residence, and new residents coming to live in their newly purchased or rented homes,” she noted. “We have heard from some of these new residents that moving to the area from their home city was part of their 5 year plan, and COVID just accelerated those plans.” 

Voss said we can surmise that new residents have chosen to live in Aspen for the same reason many long time locals have: the lifestyle and recreational opportunities here are very attractive. But life in the mountains is distinctly different from city life, which can come as a surprise to transplants, so Voss said it’s prudent to welcome these new neighbors into the fold and share our community values. 

“Our community used to bemoan the emptiness of the homes in the West End, so perhaps COVID has brought vitality back to some of our vacant neighborhoods which could bring resiliency to our community in ways that our pre-pandemic life couldn’t have predicted,” she said.

Snowmass also sees a major spike in long-term rentals

Rose Abello, director of Snowmass Tourism, said the same issues hold true in her community.

“Real estate brokers and property managers are saying that the market for long-term rentals (defined as over 30 days) has never been stronger,” she said. “For some, the pandemic has provided previously unimagined flexibility. And, it’s certainly not just those at or nearing retirement age.”

Abello said many coastal residents have also figured out that working remotely can actually be a money-saver, as well. 

“Anecdotally, I know a couple of families with second homes in Snowmass whose 20-something children have been working remotely from here for the past year rather than from shared apartments in cities like San Francisco and New York,” she said. 

“And regardless if they are able to continue to have extended stays once their cities and workplaces reopen, we can be certain that their affinity for Snowmass and the lifestyle it can provide will stay with them, creating loyal ambassadors for years to come.”

Mountain towns have always been a place to which one can escape the noise, pollution and daily grind of the concrete jungle, and conversely have been magnets that attract folks with peace and quiet, clean air, relaxation and panoramic vistas.

This combination of escape and attraction is what makes mountain communities desirable places to live, either as a primary or secondary home. Long-term residents know this: unless they’re among those lucky enough to spend their entire lives in our communities, they’ve sought the escape, found the attraction, and made the move. But it’s not a move everyone can manage, and so the rise of the “treehouse,” the second home in the mountains to which to escape. 

Chief among roadblocks to full-time mountain residency is employment. Most people find their career in the city, and in many cases that same work for the same money isn’t available in smaller communities. Queue a pandemic, and with it a literal shift in how the world works.



Suddenly there’s a new phenomenon in rural America, coined elsewhere as “in-migration” – the escape of new residents and second homeowners from their urban domiciles to the attraction of the mountains. What began almost immediately after the pandemic declaration as a significant increase in second home occupancy has evolved into the full-on migration of second homeowners and wholly new residents to resort towns. The Insights Collective is working to understand the up- and downside consequences of these changes.

Changes in Rental Inventory



  • The upside: Tired or declining inventory is getting a facelift, raising the overall standard of inventory in the town and putting renovation dollars into the pockets of local suppliers and contractors. That increase in quality also increases the potential rental revenue or resale value of the unit at a future date, essentially “banking” revenue for the community.

At the same time, mountain towns across the West are reporting an aggregate increase of 4.8 percent in taxable retail sales during the past 10 months, despite lower occupancy and shut-downs. While not likely entirely attributable to new residents, there is a strong correlation between the two.

  • The downside: A majority of second homes in mountain communities are part of the traditional leisure rental pool, either through property management companies, online markets like Airbnb or both. Second homeowner use over the past year contributed to a 5.5 percent decline in available units in western mountain resorts this past winter versus 2018/19.

While it doesn’t sound consequential, that amounts to slightly more than 188,000 room nights. Each of which can potentially generate an average of $399 per night based on DestiMetrics’ data, for a potential loss of $75 million in revenue and the corresponding lodging taxes.

ABOUT INSIGHTS COLLECTIVE

Insights Collective; a Tourism Economy Think Tank and Resource Center – is a collaboration of destination travel industry experts who are collaborating and working, together with mountain resort communities and their stakeholders, to understand, plan, and navigate through the emerging tourism marketplace.

http://www.TheInsightsCollective.com  /  info@theinsightscollective.com

Workforce Housing

  • The upside: Workforce housing is a long-standing issue that public and private sectors have been challenged to address holistically. New and increased urgency is a strong catalyst to compel both sectors to find solutions. Says Chris Romer, CEO of the Vail Valley Partnership, “Second homeowners and new residents bring significant benefits to our community. It is incumbent on the private and public sector to increase our housing stock dedicated to the local workforce.”
  • The downside: New residents purchasing properties or units in mountain communities are further exacerbating pressure on available and affordable workforce housing, a significant pre-pandemic condition across the industry. This drives the workforce to the outer edges of the community or, worse yet, to other communities altogether, creating challenges servicing the needs of both the tourist- and resident-based local economies.

Real Estate Transactions

  • The upside: Real estate inventory in mountain towns is consistently selling as quickly as it’s listed, often over both market value and asking price. This generates new-found home equity for non-selling residents, and sellers are able to capitalize financially on the high demand. The resulting significant increases in real estate transfer taxes can be a mitigating factor to town budgets, perhaps even partially funding workforce housing solutions.
  • The downside: What was barely affordable housing in many communities is quickly moving out of the reach of all but the most affluent of buyers, adding to the aforementioned workforce housing issue. That’s potentially creating a localized valuation bubble and putting new homeowners and the long-term financial health of the community at risk, if so.

Changing the Business Curve

  • The upside: Communities have long sought a leveling of the peaks and valleys of weekend/midweek visitation, and the pandemic (to a degree through in-migration) has partially accomplished that.

Says Dave Belin, director of consulting services at RRC Associates and an Insights Collective member, “New residents were taking advantage of flexible work schedules to ski and recreate midweek. This incremental demand is anticipated to continue this summer on trails and in outdoor dining.” These patterns of leveled visitation are also reflected in the Inntopia / DestiMetrics occupancy data.

  • The downside: While there is potential for midweek overcrowding resulting in a loss of ‘down days’ in the community, it’s frankly difficult to identify a downside to a smoother, more consistent business cycle.

Today we’ve only scratched the surface of in-migration. Issues such as physical infrastructure, parking, broadband capacity, political orientation, schooling and public health and safety are just some of the many not addressed that the Insights Collective sees as manifesting across the industry in the months to come. As destination resort populations evolve, leaders and constituents have an opportunity to embrace and exploit the upside, mitigate the downside and meet the pre-existing and new challenges head-on.


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