Vail Resorts leaves state ski association
DENVER ” Vail Resorts pulled out of Colorado Ski Country USA, a state trade association, over philosophical differences Wednesday, the chairman of Colorado Ski Country’s board of directors confirmed.
“Vail Resorts had some disagreements. They wanted it run a little differently,” said Tom Jankovsky, chairman of Colorado Ski Country’s board of director and general manager of Sunlight Mountain Resort in Glenwood Springs.
He referred questions on the specifics of Vail Resorts decision to the company. Officials with Vail Resorts weren’t immediately available for comment on Wednesday.
Colorado Ski Country, which is based in Denver, is a 45-year-old organization that is the main promotional arm for the state’s ski industry. It promotes Colorado’s ski resorts within the U.S. and overseas. In addition to marketing, it handles public policy issues for its members as well as public relations and communications.
The loss of Vail Resorts ” the heavyweight of the state ski industry ” will be a blow for the trade association. The giant corporation includes Beaver Creek, Breckenridge and Keystone in addition to Vail Mountain.
Participate in The Longevity Project
The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.
Colorado Ski Country had 26 members before the split. Now it has 22. Membership dues are based on resorts’ revenues, so Colorado Ski Country will also lose a significant share of its budget. The organization doesn’t disclose what its members pay.
“It definitely will have some impact on our budget,” Jankovsky said.
See Thursday’s Aspen Times for more on the pullout by Vail Resorts.
Support Local Journalism
Support Local Journalism
Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Each donation will be used exclusively for the development and creation of increased news coverage.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
Somewhat vanilla on the outside, relying on a heavy dose of the power run, the Basalt High School football team’s offense has always had its share of wrinkles under coach Carl Frerichs. The latest involves the twitchy arm of junior Kade Schneider, who is in his first season as the Longhorns’ QB1.