Vail Resorts leaves state ski association
DENVER ” Vail Resorts pulled out of Colorado Ski Country USA, a state trade association, over philosophical differences Wednesday, the chairman of Colorado Ski Country’s board of directors confirmed.
“Vail Resorts had some disagreements. They wanted it run a little differently,” said Tom Jankovsky, chairman of Colorado Ski Country’s board of director and general manager of Sunlight Mountain Resort in Glenwood Springs.
He referred questions on the specifics of Vail Resorts decision to the company. Officials with Vail Resorts weren’t immediately available for comment on Wednesday.
Colorado Ski Country, which is based in Denver, is a 45-year-old organization that is the main promotional arm for the state’s ski industry. It promotes Colorado’s ski resorts within the U.S. and overseas. In addition to marketing, it handles public policy issues for its members as well as public relations and communications.
The loss of Vail Resorts ” the heavyweight of the state ski industry ” will be a blow for the trade association. The giant corporation includes Beaver Creek, Breckenridge and Keystone in addition to Vail Mountain.
Colorado Ski Country had 26 members before the split. Now it has 22. Membership dues are based on resorts’ revenues, so Colorado Ski Country will also lose a significant share of its budget. The organization doesn’t disclose what its members pay.
“It definitely will have some impact on our budget,” Jankovsky said.
See Thursday’s Aspen Times for more on the pullout by Vail Resorts.
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