‘Tis the season to support local business | AspenTimes.com

‘Tis the season to support local business

Dear Editor:

I received this from my cousin in the Midwest and thought it worth passing on:

As holidays approach, the giant Asian factories are kicking into high gear to provide us monstrous piles of cheaply produced goods – merchandise that has been produced at the expense of our labor forces. This year can be different. This year Americans can give the gift of genuine concern for each other at home. At gift giving time, there is no longer the old excuse that nothing can be found produced at home.

Think outside the box! Who says a gift needs to fit in a shoe box, wrapped in Chinese produced wrapping paper?

– Everyone gets their hair cut. How about gift certificates from your local hair salon?

– Gym membership? It’s appropriate for all ages who are thinking about some health improvement!

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– Who wouldn’t appreciate getting their car detailed? Small and locally-owned detail shops and car washes would love to sell you a gift certificate or a book of gift certificates.

– Are you one of those extravagant givers who think nothing of buying a Chinese-made flat-screen TV? Perhaps that grateful gift receiver would like his driveway sealed, or lawn mowed for the summer, or driveway plowed all winter, or games at the local golf course.

– There are a lots of owner-run restaurants – all offering gift certificates. And, if your intend isn’t the fancy eatery sort, what about a half dozen breakfasts at the local breakfast joint? Remember, folks, this isn’t about big national chains – this is about supporting your hometown and it’s businesses.

– How many people couldn’t use an oil change for their car, truck or motorcycle, done at a local shop?

– My computer could use a tune-up, and I know I can find some young guy who is struggling to keep his repair business running.

– OK, you were looking for something more personal. Local craftspeople spin their own wool and knit, make jewelry and pottery, etc.

– Plan your holiday outings at local, owner-operated restaurants and leave your server a nice tip. And, how about going out to see a play or ballet at your hometown theater.

– Honestly! Do you really need to buy another 10,000 Chinese lights for the house? If you have lots of cash to burn, leave the mailman, trash guy or baby-sitter a nice, big tip.

– You see, Christmas is no longer about draining our pockets, so that China can build another glittering city. Christmas can be about caring about US (We the People), encouraging American small businesses to keep plugging away to follow their dreams. When we care about our own citizens, we care about our communities, and the benefits come back to us in ways we could not imagine.

This can be the new Christmas tradition! This is a revolution of caring about each other. Isn’t that what Christmas is about?

Donna Fisher

Aspen

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