The X Factor
When the Winter X Games come to town, the main spectacle may be based at Buttermilk, but there’s plenty of activity around Aspen as well.
Red Bull’s presence in town with their VIP tent and international photography display was all the rave throughout the high octane weekend. On Wednesday, Jan. 25, Red Bull launched the games in style with a private party at their venue carved into the hillside on Little Nell.Their ultra impressive Illume Image Quest exhibit staged on several tiers on Little Nell debuted in Aspen that night. As the first-ever international photography competition honoring the world of action and adventure sports, it was arguably the most dramatic compilation of action and adventure sports images ever assembled.
The fortunate 50 photographers who were chosen among thousands of applicants to have their work displayed were joined by judges, athletes and special guests in Aspen for the official unveiling and awards ceremony.”We chose Aspen and Winter X Games to kick off the exhibit tour,” said Chantal Chretien who works in the media relations department for Red Bull’s U.S. wing. In typical Red Bull fashion, they integrated an athletic element into the event by having the artwork showcased on a steep slope with stair climbing required for access to the exhibit.
“It’s a breathtaking view on every level,” added Chretien, who noted Red Bull does not
sponsor events, rather they create them in as innovative of a way they can.In a side tent of the Red Bull VIP section, New Era Cap Company hosted Garage Graffiti, a charitable and creative activity for Stoked Mentoring founded by X Games host Sal Masekela and Steve Larosiliere. Athletes and friends painted New Era caps that will be auctioned off around Feb. 23 with a portion of the proceeds allocated to Stoked Mentoring.
Stoked Mentoring is a non-profit action sports organization for “at risk” youth with the mission of developing successful teens with opportunity, knowledge, experience and determination through the use of action sports, mentoring and coaching.For more information on either group, visit http://www.redbullillume.com or http://www.stokedmentoring.org.
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