Surefoot taking its expertise to slopes | AspenTimes.com

Surefoot taking its expertise to slopes

Aspen Times Staff Report

It might be a little easier to find the elusive perfect fit for a ski boot this season.

The Aspen Skiing Co. announced yesterday that it hired the ski boot specialty fitters at Surefoot to manage its on-mountain performance centers at Aspen Mountain and Snowmass Ski Area. The Skico had managed the performance centers internally for the last three seasons.

Skiers will be able to take advantage of Surefoot’s highly-advanced computerized orthotic machines and specially trained technicians at the centers. Experienced technicians will perform a “biomechanical analysis and alignment” of the customers, according to a Skico press release.

The Surefoot Performance Centers are located at Aspen Mountain above the Ajax Express Lift and at the Spider Sabich Race Arena at Snowmass.

The on-mountain locations allow Surefoot’s technicians to do an on-snow analysis of a skier’s body movement with their new equipment in order fine tune the final adjustments. The Surefoot Performance Centers are the company’s first on-mountain endeavors.

“For 17 years, we have led the industry in professional ski boot-fitting services, but the on-mountain advantage of these new performance centers gives us the one ingredient we lacked – the ability to analyze and see our client on skis,” said Bob Shay, Surefoot president.

Surefoot is a premiere ski boot retailer with locations in most major North American ski resorts as well as New York City, Toronto, Los Angeles and Sydney, Australia. They have shops in Aspen and Snowmass Village and are headquartered in Park City, Utah.

“We’re really looking forward to our new collaboration with Surefoot,” said Mike Kaplan, Skico vice president of mountain operations in a prepared statement. “Our guests will receive an unparalleled combination of services that will result in noticeable improvements in their ski ability, not to mention more fun on the slopes.”


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