Support the lodging tax

Dear Editor:

I am writing to urge support for ballot measure 2A, an increase in the lodging tax. With a variety of important tax measures on the ballot this November, it is important that Aspen voters know the facts about the proposed 1 percent lodging tax: what it means to locals, what it will do for our Aspen economy, and why we urge a YES vote for measure 2A.

• This is a lodging tax, 1 percent, paid by visitors only.

• This is not a general sales tax or a property tax.

• Locals will not pay this tax – only visitors.

• The new tax will generate up to $1 million annually for marketing and sales efforts on behalf of businesses in Aspen.

• Aspen’s room tax rate is still below the average, very much in line with what other resort towns charge. We are not too high.

The added marketing dollars help to fund general marketing for Aspen, focused on the warm-weather months and times when we need the business. The new money will help us fund special events like the proposed pro bike race next August; and we can do more online promotion work, PR efforts, advertising and direct selling.

This is all about the economic health of our community and the success of our local Aspen businesses. It is about jobs and income for our locals. It is about bringing business to town so we can see all those empty store fronts full and stores busy again.

This is truly a tax we can all support. I urge Aspen voters to say YES on measure 2A in November. Do it for Aspen, for your friends and neighbors, and for the economic vitality of our town.

Warren Klug

hotel general manager