Still waiting
Dear Editor:
Robert Katz, Vail’s Big Taco, says word of mouth drives business for the travel industry. “Social media is the best thing to get that done.”
It was 100 years ago that I failed to get the Aspen Skiing Co. to try this approach to advertising Aspen using direct mail. It’s never too late for you to get smart but I am getting awfully old waiting.
Be brave, Comrades.
KNCBMoore
Santa Barbara, Calif.
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Relay participants will honor ‘fallen heroes’ in Aspen walk on Tuesday
A group of relay participants will walk from downtown Aspen to Buttermilk Ski Area on Tuesday evening to complete one leg of a month-long, 3,900-mile journey across nearly 10 states for a “Carry the Load” event honoring fallen military personnel and first responders.