Stay Aspen Snowmass will relocate to Basalt |

Stay Aspen Snowmass will relocate to Basalt

Stay Aspen Snowmass is going to Basalt.

The central reservations firm announced Friday that it is relocating its call-center operations to Riverside Plaza office space that is owned by Aspen Skiing Co.

The move was approved by Stay Aspen Snowmass’ board of directors and ratified by its shareholders — Skico and Aspen and Snowmass Village accommodations, according to a statement issued Friday.

The call center also will be part of Skico’s mountain and hospitality divisions, with plans to phase out Stay Aspen Snowmass within two years. Once Stay Aspen Snowmass dissolves, Skico will assume control of central reservations.

Bill Tomcich will remain president of Stay Aspen Snowmass during the transition and will continue in his role as the community’s airline consultant, the announcement said.

“We have always viewed a strong and heathy central reservations as a critical component to the guest experience and the overall success of this resort,” said David Perry, Skico’s chief operating officer and chairman of Stay Aspen Snowmass’ board of directors in a statement. “The ability to integrate (Stay Aspen Snowmass) at the same time that (Skico’s) call centers are being moved into a new state-of-the-art facility is a wonderful coincidence and provides a unique opportunity for the entire community.”

Stay Aspen Snowmass will relocate in October.

Its move comes when the city of Aspen plans to convert the space currently occupied by both Stay Aspen Snowmass and the Aspen Chamber Resort Association to civic offices.

“The board believes this approach will provide better systems for improved selling, additional marketing strength, and improved operational efficiencies,” said Warren Klug, general manager of the Aspen Square and the representative for the Stay Aspen Snowmass board.

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