Spring break, Holy Week combine for busiest week of March in Aspen
Holy Week overlapping with many American spring breaks this year means that this week has been the busiest in March for Aspen-Snowmass.
Occupancy in Aspen lodges has been above 80 percent most nights this week, said Bill Tomcich, president of reservations agency Stay Aspen Snowmass. Lodges in Snowmass have reached similar proportions, meaning the village is seeing about a 20 percent increase over the same dates last year.
International business is generally down this season in Aspen-Snowmass because of the strong dollar and other economic issues worldwide, so Stay Aspen Snowmass hasn’t been measuring it recently, Tomcich said. So he didn’t have numbers to show whether more international guests are in town this week, but the timing of Easter has definitely given this week an added boost, he said.
“The entire week is the biggest of the month,” Tomcich said. “It’s the last really huge week for Aspen.”
Starting with the week after Easter, which is Sunday, Aspen bookings begin gradually declining, according to a report Tomcich received March 15. Snowmass Village, however, has one more big week for lodging thanks to the return of the National Disabled Veterans Winter Sports Clinic April 3 to 8. That will bring the village’s occupancy back over 80 percent, he said.
Aspen’s ski season is scheduled to end April 17 with the closing of Aspen Mountain. Buttermilk closes April 3, and Snowmass and Highlands close April 10.
“It’s great to see some fresh snow this week,” Tomcich said. “It looks like the skiing product’s going to hold up right through the end.”
March doesn’t just mean lots of visitors in Aspen — it’s also chock full of activities and entertainment both on and off the slope.
Aspen and Snowmass Village were both full of revelers soaking in the sunshine and Aspen Skiing Co.-sponsored events last weekend. The Bud Light Hi-Fi Concert Series brought in Nahko and Medicine for the People for a free outdoor concert that packed the Snowmass Base Village plaza, and extended chairlift hours combined with on-mountain parties created a celebratory atmosphere on Aspen Mountain March 19.
“Spring-break crowds always bring a youthful energy to town,” said part-time Aspen resident Jessica Lucas. “We’re a great place to escape to in March.”
The party continues this weekend with the final Hi-Fi concerts: Big Gigantic, which rocked downtown Aspen on Friday, and Nicki Bluhm and the Gramblers in Snowmass today.
And then Aspen locals get their turn: Aspen School District students are on spring break from Monday through April 1.
TOP: The15th Annual Bonnie’s Bash on March 19 on Ajax had a Hawaiian theme. Hundreds of people attended and partied late into the day to the tunes of DJ Mayfly.
Photo by Lauren Glendenning/The Aspen Times.
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