Spreading a message | AspenTimes.com

Spreading a message

Dear Editor:We’d like to take a moment to respond to Nathan Morse’s letter (letters to the editor, Jan. 27) regarding the Aspen Skiing Co. “media blitz” at the Winter X Games. To clarify, the “blitz” was the result of a grassroots effort by Maroon Corp, a local group of 20- and 30-year-olds. In an effort to spread the message that climate change is real and action is needed now, Maroon Corp teamed up with the Canary Initiative to promote Skico’s existing SAVESNOW campaign. This was not an effort to promote Skico’s green efforts, or to claim that the Winter X Games is an environmental event. Instead, it was an opportunity to educate a very large audience of 75,000 attendees and approximately 40 million via television, and incite meaningful individual action.At the end of the weekend, Maroon Corp volunteers distributed information to over 1,500 attendees and about half a dozen athletes, and spurred many to call the White House to request federal action on climate change. The range of people seeking out or accepting armbands and information was impressive, and ranged from local high school students, an enthusiastic Smokey Bear, snocross athletes missing past snow conditions and ladies dressed in fur out for an evening on the town. It’s too early to tell the full impact of these efforts, but we’ll keep you updated. In the meantime break out your SAVESNOW card, call the White House – (202) 456-1111 – and demand federal action on climate change!Thanks to everyone who volunteered, and to all who proudly sported a green armband or called the White House. A special thanks to local athletes Casey Puckett, Gretchen Bleiler, and Sam Ferguson for their energetic support of the campaign.Calla Ostrander, Canary InitiativeSarah Laverty, Maroon Corp memberAspen


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