Some water questions
March 28, 2002
I read with interest the article about bottling “Aspen” water, and several questions come to mind.
Times are changing and new challenges are developing. New ideas and ways are needed to continue a healthy and economically viable community. While selling “Aspen” is a great idea with great potential, what are we selling?
The bottled water industry is huge and I believe one of the reasons people purchase water is to add to their health, and thus improve the quality of their lives. After all, isn’t one of the reasons why we enjoy Aspen because of the inspiration we get striving for a higher quality of life?
Our community has always been committed to maintaining a little higher standard than many communities. Hopefully these high standards will be applied to this idea.
I think that a reason we would bottle, market and sell our water and why people would try our water would be because it would be perceived as a higher quality of water than what people would be able to get out of their taps. Is our tap water any better than another community’s tap water, and why?
Many people will be persuaded to purchase “Aspen” water due to a perception of its purity. After all, isn’t the water from our streams pure?
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Judging water only by its taste may be dangerous as well as subjective. If we are going to market the purity of the water, shouldn’t we make sure that it is actually pure?
We presently put one of the 10 deadliest toxins in the world into our water. And no, we can’t taste it. This toxin is not allowed by the EPA to be dumped into our waterways. Would it be a good idea to consider removing it or should we not come clean to our market?
Maybe we could get that crazy guy from CDOT to be our poster child. Is he still around? Someone should get his picture before he gives too many more presentations on mag chloride. I hope his salary isn’t based on his performance of how many shots he does!
Anyway, these were some of the questions I came up with. I hope that some of our unawareness doesn’t compromise our integrity, image and other people’s health down the river.
Tom Lankering, D.C.