History: A logo for Snowmass | AspenTimes.com

History: A logo for Snowmass

As a way to begin defining Snowmass Village as a town and destination apart from Aspen, a logo was developed that would signify Snowmass. The welcome/entrance sign to Snowmass Village located at the intersection of Highway 82 and Brush Creek Road in 1972 was made from railroad ties and displays one of the variations of the logo used in marketing material from the beginning of the town’s incorporation in 1967. Some variations of the flower had the center as an upside-down heart, some also included an upside-down water drop, and many were very colorful.

Do you know the significance of the flower design? The Aspen Historical Society wants to learn its story and who designed it.


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