Snowmass to offer big bucks
Attention, marketing professionals. Or anyone else who would like what sounds like a sweet job in Snowmass.
The new Snowmass Village Marketing and Special Event board is looking for a new marketing director to help fill the resort winter and summer.
The pay? Somewhere around $85,000 a year, plus the use of a condo on the Snowmass golf course and town employee benefits. In all, it is a compensation package worth close to $125,000.
“This position is responsible for developing marketing strategies and plans for the development of economic vitality to benefit Snowmass Village, as a whole,” reads the job description finalized this week by the marketing and special events board. “Highly responsible for the creation, promotion and execution of special event activities.”
In other words, tell potential visitors about what a great place Snowmass is and put on really fun events for them to enjoy on vacation.
“It’s a great job,” said Bob Purvis, chairman of the marketing and special events board and retired global brand manager for British Petroleum.
And it’s not necessarily just for people who are already working as marketing directors.
Purvis pointed out that as the committee finalized its job description, it put a greater emphasis on management and planning experience than marketing.
“Significant [five years or more preferred] experience involving management activities, demonstrating a successful track record in project planning and implementation, budget accountability and interpersonal, team skills,” the job description first calls for. Then it says, “marketing and special events experience desirable.”
Purvis said project planning and implementation skills, as they apply to marketing and special events, are important.
“If you’ve got those kind of skills demonstrated at a high level, I think we would have to think seriously about that,” he said.
The new position comes in the wake of last November’s vote by the citizens to pass a 2.5 percent marketing tax to promote the resort, which has seen flat levels of growth the past several years.
The tax is expected to generate $2.5 million a year to be spent on marketing, advertising, public relations and special events.
The new marketing director’s salary will come out of this revenue stream.
Research done by the town staff showed that an $85,000 salary for the new marketing position might be higher than competitive resorts.
Grand Junction pays $65,000 to $77,000 for a similar position, while Winter Park pays $40,000 with limited benefits. Telluride no longer has such a position, but was paying someone $65,000 a year.
The Snowmass marketing board discussed this week that the salary range for its new position could vary quite a bit, from $60,000 to even above $85,000 depending on the applicant. But an $85,000 salary is currently budgeted by the town.
Purvis felt it was important to seek out a highly competent individual and pay them well.
“The work is critical to the success of Snowmass Village,” he said.
The board plans to advertise nationally for the position until Feb. 1 and would like to have someone in place in March.
Purvis expected that the hiring process would be similar to that used to hire top public officials, and that the names of the three finalists for the position would likely be made public during the interviewing process.
The new marketing director would report both to Mike Segrest, the Snowmass Village town manager, and to the marketing board, which is appointed by the Town Council.
They would be expected to coordinate their plans and spending with a variety of local marketing organizations, including the Aspen Skiing Co. and the Aspen Chamber Resort Association.
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