Snowmass talks going digital with Wood Bridge banners |

Snowmass talks going digital with Wood Bridge banners

Jill Beathard
The Aspen Times
A rendering of what proposed digital banners would look like on the Wood Bridge in Snowmass. The town is considering installing the boards in place of print banners that have hung from the bridge for years advertising events, special groups in town and other community messages.
Courtesy image |

Snowmass Village is considering installing digital banners on the side of Wood Bridge over Brush Creek Road, where print banners have hung for years.

Going digital would allow the town to advertise more events and messages without the cost of printing and rehanging physical banners, said town staff members proposing the idea. But in a village that has a history of resisting electronic signage, the staff members wanted to run the idea by the Town Council at a work session Thursday to see if it’s worth pursuing.

The banners wouldn’t be anything similar to amber signs seen often on roadways, such as one on the side of Brush Creek Road at Snowmass Town Park, explained Public Works Director Anne Martens. They would be digital but have color and a higher resolution. The marketing department, which creates most of the banners for the bridge now, would design the graphics for the screens, although they also could be used for public-safety messaging if the need arose.

The signs the town is considering would tuck in between wooden beams under the walkway of the bridge, said Rose Abello, director of Snowmass Tourism.

“They’re less conspicuous than ones that hang down and don’t flap in the wind,” Abello said. “This would be something that you could scroll through six events if we needed to in one week. I don’t foresee changing the style of our banners or what we do. We spend so much money on them (the print banners), and they’re so limiting.”

Mayor Markey Butler was resistant to the idea immediately. But the two other council members present weren’t ready to put it to bed that quickly.

“I think this is the future of how we communicate with people,” said Councilman Bill Madsen. “I think this gives us a lot more versatility.”

Councilwoman Alyssa Shenk noted that the signs proposed were different and more appropriate than she’d expected, and that other people might feel the same.

“I don’t know how up in arms people are going to be,” Shenk said. “It’s just different.”

Butler argued for holding off on the idea, saying the timing isn’t good for seeking public comment.

“We’ve got enough going on in terms of timing of things,” Butler said. “What is changing is first and foremost in many people’s minds. The community is still swallowing the notion of a roundabout vs. no roundabout. … It’s not the time to put this out for community input.”

Leah Moriarty, the only member of the public present at the work session, pointed out that the town should test the safety of the signs for drivers, especially since they would be placed higher than the print ones. She added that the digital banners would be better suited for the Base Village Transit Center.