Snowmass starts arts process |

Snowmass starts arts process

A flyer published by the town of Snowmass Village shows the locations of existing pieces of public art in the community. The Snowmass Arts Advisory Board has launched a process to develop an arts strategic plan for the village.
Courtesy image |

Time to get creative.

The Snowmass Arts Advisory Board is getting ahead of the game and crafting a strategic plan that will shape its goals and action plans in the coming years. To get started, the board had a small meeting of stakeholders May 25 to start gaging what projects have traction.

“We want to find out what other people think,” said Agustin Goba, an artist based in Snowmass Village and the vice chairman of the board. “We don’t want to be too insular … because we’re supposed to represent the village, not just ourselves.”

Knowing what art programming has support behind it also will help raise funds for projects, he noted.

The Snowmass Arts Advisory Board exists to advocate for community art initiatives in the village and has led to such projects as a collective mural in the pedestrian tunnel under Brush Creek Road, four artist-commissioned bike racks and art on town trash cans.

The board members recently attended the Creative Industries Summit in Carbondale, which sparked some inspiration.

“It doesn’t take that much space to have a little public theater space and stuff like that,” Goba said, noting that public art doesn’t just include visual media. “We’re looking at what Snowmass doesn’t have and what people would like to see.”

At its meeting May 25, the board had attendees brainstorm ideas and timelines for projects under the categories of expanding the existing town Art Walk; installing “high-visibility” public art; installing art in unexpected places, art events and performing-arts venues; and supporting existing organizations and venues.

That sparked some creativity but also lots of discussion about the practicality of implementing any of the ideas, especially in regard to a potential performing-arts venue. While such a venue has a strong following in the community and is even outlined in the town’s comprehensive plan, there was some debate about the demand for it in a valley that’s already, as facilitator Lynn Waldorf put it, “overentertained.” Waldorf has been hired as a consultant on the project.

Some attendees agreed that partnering with existing organizations, such as the Hudson Reed Ensemble, and using spaces the town currently has might build the audience.

Other ideas that surfaced during the meeting included:

Trail tunes: Modeled after a program in Breckenridge, professional musicians could be hired to do pop-up performances along biking and hiking trails in the summer.

Art on buses: Commissioning artists to create art, perhaps celebrating the “Snowmastodon” find, on Village Shuttle buses.

Classes: Plein-air painting classes at the yin-yang platform on the Rim Trail or offering other community art workshops for children and adults.

Mammoth public art: Sculptures of mammoths could be decorated by local artists and then auctioned, which would serve a dual purpose of fundraising.

Identifying capability of current facilities, current funding support and other existing resources.

The process for developing the strategic plan will continue with a meeting to gather feedback from the public. The town is paying Waldorf $8,000 to complete the arts strategic plan.

For more information, email Chase Anderson, the town liaison for the board, at

Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User