Snowmass sees a surge in bookings
March 11, 2002
March came in like a lamb but will go out like a lion for Snowmass Village – at least when it comes to business at tourist accommodations.
The village is expecting one of its strongest weeks of the season beginning March 30, according to the latest occupancy report and forecast from the Snowmass Village Resort Association.
Current bookings for the week starting March 30 would produce an occupancy of 90 percent. The actual occupancy for the same week last year was only 45 percent, the report said.
March started slower for the village. Actual occupancy for the week beginning March 2 was 77 percent this year compared to 82 percent last year.
But through the end of ski season in mid-April, the reservations already on the books produce higher occupancies in four of five weeks, according to SVRA’s report.
Current bookings aren’t quite as strong in Aspen, at least not yet. Reservations for the week starting March 3 were at 81 percent compared to 84 percent last year, according to Aspen Chamber Resort Association.
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And March could go out like a lamb without a late flurry of bookings. Current reservations would produce an occupancy of 66 percent for the week starting March 17 compared to 77 percent last year.
Current bookings would produce an occupancy rate of 58 percent for the week starting March 24 compared to actual occupancy last year of 77 percent for that week.