Snowmass merchants decry loss of events |

Snowmass merchants decry loss of events

Madeleine Osberger
Snowmass Village correspondent
Aspen, CO Colorado

SNOWMASS VILLAGE – From more music to a greater variety of activities, Snowmass Village merchants have asked the town’s marketing department to keep them in mind during what they say is shaping up to be a sub-par summer season.

About two dozen restaurant, bar and shop owners turned out recently to share their thoughts and concerns about summer business so far with staff members from Snowmass Tourism (also known as the town’s group sales and marketing department).

Topping the list of grievances was the department’s decision to cut three concerts from the Thursday night lineup of free concerts on Fanny Hill for budgetary reasons.

According to Taste of Philly owner Robbie Pastore, the loss of the Fanny Hill concerts, coupled with the elimination of two Massive Music and Movies weekends that had taken place in previous summers has resulted in “a huge amount of money out of our pockets.

“To take three of them away, that’s a big mistake,” Pastore said.

Sherry Flack, the long-time owner of Local Color of Snowmass, said it would be preferable to retain the number of concerts, but have less expensive and less well-known bands if necessary.

“People just want to come hear the music,” she said.

Flack was among the shop owners and managers who suggested the town needs additional amenities – miniature golf, a zip line and an alpine slide, for example. Other ideas included starting a Snowmass fashion show; creating more food events, such as a rib cook-off, and running the Village Express six-pack or the gondola for rides up the ski mountain, rather than the old Burlingame chair. The latter move would attract more mountain bikers, some suggested.

Focusing on luring locals rather than tourists was also suggested.

Coming up next weekend, at least, is a Savor Snowmass sidewalk sale and food sampling on Saturday, July 11. How far it will go in replacing business from the canceled Snowmass Antiques Fair remains to be seen, but Beth Albert of the town’s marketing department said she will work on getting Aspe Music Festival students to perform during the event.

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